YouTube for Business: Online Video Marketing for Any Organization

Shows how to utilize YouTube for efficient business promotion and has been updated to include new YouTube business capabilities.

Case studies are instances of large and small firms that are successfully using YouTube as part of their online marketing mix.

There are four new chapters in this edition that cover the recently additional business-related elements on You Tube.

Over 70 million users saw more than 2.5 billion videos on YouTube.com in a single month.